11 Tips on How to Strategically Name your Image Files

Image File

Currently, there is no standard when it comes to naming image files. Coming up with a consistent naming convention will save you time and frustration and turn you into your reseller’s favorite supplier if they can easily determine what your files are.

The goal when coming up with a naming convention is to make it organized, easy to understand, and well-defined.


Here are our 11 image file naming tips:

1. Be Consistent

This is the most important rule when it comes to naming your files. If the naming convention is not consistent throughout all your files, it can be confusing for your internal team and your resellers.

2. Avoid Special Characters

Donʼt use special characters, such as, . / : ? * < > | “. These characters are used for shortcuts for certain operating systems and can confuse the system when being used as an image file name.

3. Include a Date

If you manufacture products that change often, a including a date in the naming convention will be very useful in library management. You can include the full date, YYYY_MM_DD or YYYYMMDD, but even just the year can help.

4. Use Serialization

If you have multiple images of the same product, it’s a very good idea to add numbers at the end to specify what each image is. Either mark the main image “main” or “01”.

5. Include Image File Angles

This is very useful if you have very specific angled shots of each product. Some examples would be: front, back, right, left, side, bottom, top, etc.

6. Include The Purpose Of The Image File (if needed)

If the image is to be used for a specific reason, such as the thumbnail image, label the image accordingly in the file name. If your resellers need specific information to differentiate images, make sure it’s easily accessible in the file name.

7. Use Underscores Instead Of Spaces Or Periods

Periods should only be used to begin the file type at the end of the image file name. Spaces can translate into “%20” when transferred over the internet.

8. Try to stay under 25 characters

Twitter may allow 140 characters, but when it comes to image file names try to keep it to 25 characters or less.

9. Use Leading Zeros

Use zeros as placeholders if your collection has a high number of assets. For example, if the collection has 857 assets that need numbering, use zeros like shotfarm001.jpeg or shotfarm012.jpeg, not shotfarm1.jpeg or shotfarm12.jpeg. This will make file management much easier.

10. Avoid Using Internal Lingo

Refrain from using internal company lingo that your resellers may not understand when going through your library.

11. Use all lowercase lettering

Some operating systems are case sensitive. By using all lower case lettering, you can prevent issues with case sensitivity.

By making a consistent, organized and understandable convention for image files, you’ll save a lot of time and frustration for both you and your resellers.

At Shotfarm, we go one step further, offering retailers the ability to download your images to their specific internal naming convention. Add as much useful information as possible, and don’t feel like you have to upload with a specific retailers naming convention.