Content and the Cloud


Content needs a home, and that home is the Cloud

All content needs to be stored somewhere, and the options have changed immensely in the last 10 years. It’s crazy to think that just five years ago, while I was working at an IT company, most of my clients were skeptical when I brought up the buzzword “cloud.” 

Now, let’s go back in time to the spring of 2011. If you’re a storage provider, I’m sure it sends chills down your spine. Thailand fell victim to several floods that completely destroyed more than 14,000 businesses. Since Thailand accounts for approximately 25 percent of the world’s Hard Disk Drive (HDD) supply, this was one of the worst disasters for non-cloud based storage solution providers. While the tragedy of these floods certainly went beyond technology, it opened the eyes of many consumers when HDDs became virtually unreachable. 

Below illustrates the increase in price of a notebook hard disk drive following the floods in Thailand:

photo via
photo via

Fast forward to 2015. Cloud is part of everyday life. Some of my personal favorites include: Gmail, Facebook, Spotify, Skype, and While we don’t think of them in terms of cloud, these are all examples of cloud solutions. Consumers are using their smartphones and tablets for pictures, note taking, streaming music, videos, downloads, etc. With these evolving technologies, the need for cloud-based solutions is rising and will continue to increase at a fast pace.


Global cloud IP traffic will account for more than three-fourths (76 percent) of total data center traffic by 2018 

Source: Cisco Global Cloud Index, 2013–2018

The idea behind all of this is that any consumer has the ability to access all of the information they want over the Internet without requiring any knowledge or help gathering it.

Why would you want the cloud for your organization?

  • Scalability:The cloud is global and comes in all different shapes and sizes. No matter what your organization’s requirements are, the cloud indeed is a one size fits all. Services can be scaled up or down according to business need.
  • Security:The cloud is secure – probably more secure than most private storage servers in your neighbors basement (#dust). If it weren’t secure, it wouldn’t work successfully.
  • Cost: With the elimination of extra IT help, hardware, software and updating costs, cloud security is extremely cost effective. Plus, there are no contracts. Who likes (those) relationships, anyway!
  • Multiple Device Access:Consumers like to get “stuff” whenever they want, however they want it. With the cloud, we have the ability to do this from our computer, our smartphones, and our tablets.

The cloud is progressing quickly, and it’s mind-blowing. Cloud is supporting the growth of businesses while allowing products to be sold and shared. Applications are more relevant, group collaboration is simplified, and it’s all in real time. The cloud era has started and it’s safe to say that it’s here to stay.

Maybe one day we’ll be able to share product information seamlessly between all manufacturers and retailers, in every industry, all around the world, in one simple cloud. Oh wait, Shotfarm‘s already doing that.